What does the Naples Nest blog cover?

Market updates, pricing strategy, pre-listing improvement guidance, insurance considerations, and neighbourhood-specific context across Naples golf, waterfront, and coastal communities.

Who writes the Naples Nest real estate blog?

Jeremy O'Guinn, Broker Associate and Certified Negotiation Expert (CNE) at Downing-Frye Realty, with over 18 years of Southwest Florida real estate experience.

When will the Ritz-Carlton Residences, Estero Bay be complete?

Move-ins and project completion for Tower Two are scheduled for August 2027. Tower One opened in April 2026.

How much are Ritz-Carlton Residences, Estero Bay condos?

Units start at about $3.8 million, and penthouse suites exceed $15 million, per Gulfshore Business.

Where is the Ritz-Carlton Residences, Estero Bay?

At 5000 Coconut Road in Bonita Springs, overlooking Estero Bay. It is developed by London Bay and built by Coastal Construction.

What was the median home price in Bonita Springs-Estero in August 2026?

$522,500, up 6% year over year, according to the Coconut Coast Organization of REALTORS.

How much has Bonita Springs-Estero inventory changed?

Homes for sale were down 28% in August 2026 compared with August 2025, and new listings were down 14%.

What are mortgage rates in late September 2026?

Freddie Mac reported a 7.03% average 30-year fixed rate as of Sept. 24, 2026, up from 6.95% the prior week.

When is NABOR's August 2026 Naples report coming out?

NABOR's schedule listed Sept. 18, 2026, but as of Sept. 24 the report had not yet been posted on its Market Statistics page.

Where did Whataburger open its first Southwest Florida location?

Whataburger opened its first Southwest Florida restaurant in south Fort Myers on September 10, 2026, seating 86 guests with 24-hour dine-in and drive-through service.

Are Naples homes selling faster in 2026?

Yes. Naples homes sold in a median of 105 days over the three months ending July 2026, down from 114 days a year earlier, according to Redfin, even as the median sale price eased 5.7% to $1,249,374.

How does Redfin's market data differ from NABOR's?

Redfin tracks active listings and recent closings city-wide across all home types on a rolling basis, while NABOR reports monthly closed MLS sales for Collier County specifically. The two can show different trends in the same period.

What is the current 30-year mortgage rate?

As of September 10, 2026, Freddie Mac's Primary Mortgage Market Survey put the 30-year fixed rate at 6.76%, up from 6.71% the prior week.

By how much did Marco Island's bridge bond pass?

Marco Island's $23 million bridge replacement bond passed by exactly one vote, 2,259 to 2,258, confirmed after a recount.

What does the Marco Island bond fund?

The $23 million bond funds bridge replacement work on Marco Island, financed through municipal debt rather than a one-time budget allocation.

Could this bond affect Marco Island property taxes?

City officials have flagged the bond's debt service, together with the pending Florida Amendment 3 vote in November 2026, as factors that could affect Marco Island's property tax picture in future budget cycles.

Are Bonita Springs and Estero home prices rising as fast as Naples?

No. Estero's median sale price was up a modest 1.6% year-over-year as of this report, and Bonita Springs-specific figures varied between roughly $507,000 and $589,000 depending on the month and source, a much flatter pattern than Naples' double-digit sales growth.

NaplesNest Journal

Naples Real Estate Blog

The NaplesNest Journal covers the details that drive Naples real estate decisions: market conditions by neighbourhood, pricing strategy, preparation guidance, insurance considerations, and lifestyle segment context across golf, waterfront, and coastal communities. National real estate headlines rarely apply to Naples. These posts are built on local data and firsthand market experience, designed to help buyers and sellers move forward with clarity.

CNE Certified Negotiation Expert

Broker Associate, Downing-Frye Realty

18+ Years Southwest Florida

Get a Property Valuation Browse Market Reports Contact Jeremy

What You Will Find Here

Naples-Specific Guidance, Not National Headlines

Naples real estate is neighbourhood-driven, lifestyle-segmented, and heavily influenced by local variables that national averages cannot capture. Waterfront exposure, golf community membership structure, seasonal demand patterns, HOA health, and Gulf proximity all affect value in ways that require local interpretation. Every post here is written with that specificity in mind.

Market Updates Inventory, absorption, days on market, and list-to-sold ratios across Naples neighbourhoods and property types, updated as market conditions shift.

Pricing and Strategy How to price accurately in a nuanced coastal market, what drives value by segment, and how to position a property for the strongest outcome.

Insurance and Costs Flood insurance, wind insurance, HOA dues, and the carrying cost variables that significantly affect Naples real estate decisions and net returns.

Start Here

Core Guides for Buyers and Sellers

Not sure where to start? These posts cover the most consequential decisions Naples buyers and sellers face.

Should You Sell Your Naples Home in 2026? A complete seller strategy guide covering timing, pricing, preparation, and positioning for the current Naples market. Read the Guide How to Price Your Home in Naples, Florida Why comparable sales must be filtered by neighbourhood, view, and renovation level, and how to avoid the most common Naples pricing errors. Read the Guide Top Improvements That Increase Home Value in Naples Which pre-listing improvements deliver the strongest return in the Naples luxury market, and which ones buyers discount regardless of cost. Read the Guide How Insurance Impacts Selling a Home in Naples Flood and wind insurance costs, coverage changes, and how insurance variables affect buyer offers and net proceeds for Naples sellers. Read the Guide

Explore by Community

Naples Luxury Neighbourhoods

Quick links to community pages and market activity for the most searched Naples addresses.

Port Royal Aqualane Shores Old Naples Grey Oaks Mediterra Tiburon Talis Park Park Shore Moorings Bay Colony Pelican Bay PINE RIDGE

Browse All Market Reports

Planning Your Move

Resources for Specific Buyer and Seller Situations

Guidance built around specific circumstances, from retirement planning to international purchase and every stage of the buying and selling process.

Senior Real Estate Solutions UK Buyers Guide Buying in Naples Selling in Naples

Sept. 25, 2026

Ritz-Carlton Residences, Estero Bay Tops Off Its Second Tower

From The 239 Weekly

Ritz-Carlton Residences, Estero Bay Tops Off Its Second Tower

The 22-story Tower Two in Bonita Springs has reached full height, putting London Bay's luxury twin-tower project on track for August 2027 move-ins.

Coastal Construction marked the topping off of Tower Two at The Ritz-Carlton Residences, Estero Bay on Sept. 18 with a flag and palm trees hoisted by crane above 5000 Coconut Road, Gulfshore Business reported.

The second 22-story tower at The Ritz-Carlton Residences, Estero Bay in Bonita Springs topped off on Sept. 18, 2026. Its 112 residences are about 45% sold, Tower One is more than 90% sold, and move-ins and project completion are scheduled for August 2027.

Tower Two

Height22 stories

Residences112

SoldAbout 45%

InteriorsFinishing over the next eight months

CompletionAugust 2027

Unique amenitiesMovie theater, golf and sports simulator

Tower One

Residences112

OpenedApril 2026

SoldMore than 90%

Unique amenityChildren's play area

The project

Address5000 Coconut Road, Bonita Springs

DeveloperLondon Bay

General contractorCoastal Construction

Construction beganJuly 2023

Total residences224

PricingAbout $3.8M to more than $15M (penthouses)

Cost note: the article describes a build cost of "more than $500 million" in its text and a "$750 million" development in captions and its summary. The difference likely reflects construction cost versus total project value, but the source doesn't specify.

Residences at The Ritz-Carlton Residences, Estero Bay start at about $3.8 million, and penthouse suites, which have 14-foot ceilings, exceed $15 million, according to Gulfshore Business. Every floor looks out on Estero Bay and mangroves to the southwest and the Saltleaf Golf Preserve to the east.

By the numbers

Manpower hours779,385

Reinforcing steel3,260+ tons

Concrete6.5 million pounds

Concrete trucks5,600

Concrete blocks130,000

Workers at topping off400+

One local twist: topping-off ceremonies traditionally place a pine tree at a building's highest point. In Southwest Florida, the crew used palm trees instead.

Traditionally builders place a pine tree at the highest point of a new structure for good fortune, and in America a flag was added. For the Estero Bay topping off, Coastal Construction swapped in palm trees, hoisting them by crane alongside an American flag.

Reported by David Dorsey in Gulfshore Business, Sept. 21, 2026. Buyers considering new construction: a builder's on-site sales team represents the builder, and using your own buyer's agent typically costs nothing extra.

CNE Certified Negotiation ExpertBroker Associate, Downing-Frye Realty18+ Years Southwest Florida

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Posted in Luxury Communities, Naples Market Reports, Real Estate News

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Sept. 25, 2026

Late-September Market Update: Bonita-Estero Inventory Drops 28% as Rates Cross 7%

From The 239 Weekly

Late-September Market Update: Bonita-Estero Inventory Drops 28% as Rates Cross 7%

A fresh monthly report for Bonita Springs-Estero, a Redfin pulse for Naples, and a 30-year mortgage rate that just moved above 7%.

In August 2026, the Bonita Springs-Estero median sale price was $522,500, up 6% from a year earlier, while homes for sale fell 28% and new listings fell 14%, according to the Coconut Coast Organization of REALTORS. The median home spent 84 days on market.

Bonita Springs-Estero: August 2026

Median sale price$522,500 (+6% YoY)

Homes for sale-28% YoY

New listings-14% YoY

Median days on market84

Listings sold in August210

New listings in August277

Source: Coconut Coast Organization of REALTORS® Market Reports, August 2026 Fast Stats. The same report showed closed sales down 5% and pending sales up 7%.

Bonita Springs-Estero August 2026: homes for sale down 28%, new listings down 14%, median 84 days on market — Supply indicators, Bonita Springs-Estero, August 2026. Source: Coconut Coast Organization of REALTORS®

Naples: a directional pulse while NABOR's report is pending

The Naples Area Board of REALTORS® scheduled its August report for Sept. 18, but as of Sept. 24 its Market Statistics page still showed July 2026 as the latest release. In the meantime, Redfin's Naples data, which uses its own listing-based methodology rather than NABOR's MLS closed-sales data, offers a directional read.

Sale-to-list price (Aug.)92.8% (+1.9 pts YoY)

Listings with price drops24.0% (-3.1 pts YoY)

Typical sale vs. listAbout 7% below

Redfin Compete Score6 of 100, not very competitive

Redfin data for August 2026 shows Naples homes sold for 92.8% of list price on average, up 1.9 points from a year earlier, and 24% of listings had a price drop, down 3.1 points. Redfin's figures use a different method than NABOR's official MLS closed-sales reports.

Mortgage rates

30-year fixed (Sept. 24)7.03%

Prior week6.95%

A year ago6.30%

15-year fixed6.42%

Source: Freddie Mac Primary Mortgage Market Survey.

The average 30-year fixed mortgage rate was 7.03% as of Sept. 24, 2026, up from 6.95% the week before and 6.30% a year earlier, according to Freddie Mac's Primary Mortgage Market Survey.

Average 30-year fixed mortgage rate of 7.03% for the week of Sept. 24, 2026, up from 6.95% last week and 6.30% a year ago — 30-year fixed rate, week of Sept. 24, 2026. Source: Freddie Mac PMMS

What it adds up to

Bonita-Estero's price gain is happening alongside a sharp drop in available homes, which points to tighter supply rather than a surge in buyers. In Naples, sellers are landing a little closer to asking and fewer are cutting price. The open question for the fall is whether rates above 7% cool that momentum as season approaches.

CNE Certified Negotiation ExpertBroker Associate, Downing-Frye Realty18+ Years Southwest Florida

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Posted in Market Update, Naples Market Reports, Real Estate News

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Sept. 17, 2026

Closing Costs in Naples, FL

Naples FL Home Buying Guide

How Much Are Closing Costs When Buying a Home in Naples, FL?

In Naples, FL, buyer closing costs typically run 2% to 5% of the purchase price. That covers loan and lender fees, title search and insurance, recording fees, and prepaid property taxes and insurance. On a typical Naples purchase, plan to bring several thousand to several tens of thousands of dollars to the closing table above your down payment.

What's Included in Buyer Closing Costs in Naples, FL

Closing costs are the fees and prepaid expenses due on the day you finalize your purchase, separate from your down payment. In Naples and across Collier County, buyer closing costs generally fall into four buckets.

2–5%Typical Buyer Closing Costs

1–2%Loan Origination & Lender Fees

VariesTitle Search & Lender's Title Insurance

ProratedProperty Taxes & Insurance Escrow

Appraisal and inspection fees are often lumped into "closing costs" in casual conversation, but they're usually paid out of pocket earlier in the process, at the time of service, not wired to the title company on closing day.

Naples Brings a Few Extras to the Table

HOA, CDD & Flood Insurance Factors in Collier County

Buyers relocating from other parts of the country are often surprised by line items that simply don't exist in most Northeast or Midwest markets. If you're buying in a community with a homeowners' association, expect an HOA estoppel fee to confirm dues and violations are current. Many associations also charge a separate one-time resale transfer fee or capital contribution, due at closing on top of the estoppel fee, which funds the association's reserves. Your closing statement will also include a small proration of regular HOA dues, crediting whichever side prepaid for days they won't own the home, similar to how property taxes are prorated. Communities with a Community Development District (CDD) may carry a bond assessment that either transfers to you or gets paid off at closing, so ask your Realtor to pull the CDD balance early. And if the property sits in a FEMA flood zone, your lender will require a flood insurance policy and an escrow deposit for the first year's premium, which can meaningfully change your cash-to-close if you haven't budgeted for it.

If you're buying into a golf or country club community, budget separately for the club itself. Depending on how the community's membership is structured, bundled, optional, or founder/equity membership, you may owe a separate initiation fee or membership transfer fee paid directly to the club rather than at the closing table. These fees vary widely by club and can be a significant cost on top of your closing costs, so confirm the specific membership requirement before you fall in love with a particular address.

A wind mitigation inspection is also common practice here. It's a modest upfront cost, but it can lower your homeowners insurance premium enough to be worth doing before you finalize a policy.

Who Pays What: Buyer vs. Seller Closing Costs in Naples

Florida custom (not law) assigns certain costs to each side, and everything here can be negotiated in the purchase contract.

Title insurance follows the county. Under the standard purchase contract used in this market, if the property is in Collier County, the buyer typically pays for the owner's title insurance policy. If it's in Lee or Charlotte County, that cost customarily shifts to the seller instead. In both cases, the buyer selects the closing agent, and the buyer always pays for the lender's title insurance policy regardless of county. Confirm which county the property is in before you budget your closing costs.

Commissions are negotiable, not automatic. Real estate commissions are negotiated separately in every transaction and aren't set by law or by any board of Realtors. Many sellers agree to offer compensation to the buyer's broker as part of the listing, but that isn't guaranteed. In some transactions, the buyer is responsible for paying their own broker's compensation directly, per their buyer representation agreement. Ask about this before you start touring homes, not after you've found one you love.

Buyer Typically Pays

Loan origination and lender fees
Lender's title insurance policy
Owner's title insurance policy, if the property is in Collier County (see note above)
Recording fees for the deed and mortgage
Prepaid property taxes and homeowners insurance
HOA estoppel and application fees, where applicable
Association resale transfer fee or capital contribution, where applicable
Buyer-broker compensation, if not offered by the seller (see note above)

Seller Typically Pays

Owner's title insurance policy, if the property is in Lee or Charlotte County (see note above)
Documentary stamp tax on the deed
Real estate agent commissions, when the seller agrees to offer compensation (see note above)
Any outstanding CDD or HOA balances, special assessments, or fines owed as of closing

Cash vs. Financed: Closing Costs on a $700,000 Naples Home

Paying cash removes the biggest single line item, lender fees, along with the mortgage recording fee and the escrow account a lender requires for taxes and insurance. Here's how that plays out on a $700,000 purchase in Collier County.

Illustrative Example

Item	Cash Purchase	Financed Purchase
Loan origination & lender fees	None	$7,000 – $14,000
Title search & owner's title insurance	$1,500 – $3,000	$1,500 – $3,000
Recording & government fees	$100 – $300	$300 – $700
Prepaid taxes & insurance	Prorated at closing, no lender escrow required	$3,000 – $8,000 escrowed by lender
Estimated total closing costs	$2,000 – $5,000	$14,000 – $28,000

Example only, for illustration. Actual costs depend on lender, flood zone status, HOA/CDD structure, and the specific property. Neither figure includes community-specific costs like HOA resale transfer fees, capital contributions, or golf/country club membership fees, which vary widely by community. Cash buyers still typically order an appraisal and inspection for their own protection, even though a lender doesn't require one. Ask for a written Loan Estimate, or a cash closing statement from your title company, for numbers you can rely on.

How to Budget and Avoid Surprises at Closing

Get pre-approved early. Your lender's Loan Estimate is the most accurate closing cost figure you'll get before you're under contract.

Ask about a seller credit. In a purchase offer, buyers can request the seller cover a portion of closing costs instead of negotiating purely on price.

Pull HOA and CDD documents right away. Estoppel and assessment details take time to gather and can shift your cash-to-close if there's an outstanding balance.

Confirm the flood zone before you get too attached. A required flood policy changes your closing costs and your monthly payment.

Budget separately for the appraisal and inspection. These are due earlier in the process, not on closing day.

Work with a local Realtor who reviews your Closing Disclosure line by line. Small errors and duplicate fees happen, and they're easiest to catch before you sign.

Closing Costs FAQ: Naples, FL Home Buyers

What exactly are closing costs when buying a home in Naples, FL?

Closing costs are the fees and prepaid expenses due at settlement, separate from your down payment. In Naples they typically run 2% to 5% of the purchase price and include lender fees, title insurance, recording fees, and prepaid taxes and insurance.

What closing costs are unique to Naples and Collier County?

Naples buyers often encounter HOA estoppel fees, CDD bond assessments, and flood insurance escrow requirements that don't come up in every market. Homes in a FEMA flood zone also require a lender-mandated flood policy, which adds to your closing costs and monthly payment.

How much should I budget for closing costs on a $700,000 home in Naples?

Plan for roughly $14,000 to $28,000 on a financed $700,000 purchase, covering lender fees, title insurance, recording fees, and prepaid taxes and insurance. Paying cash removes the lender fees and escrow requirement entirely, bringing the total down to roughly $2,000 to $5,000.

Do buyers or sellers pay closing costs in Naples, FL?

Both sides pay closing costs, just different items. Buyers typically cover lender fees and, if the property is in Collier County, the owner's title insurance policy. Sellers customarily cover the documentary stamp tax on the deed, the agent commission, and the owner's title policy if the property is in Lee or Charlotte County instead.

Why does the county matter for who pays title insurance in a Naples-area purchase?

Under the standard purchase contract used in this market, the buyer pays for the owner's title insurance policy if the property is in Collier County, while that cost shifts to the seller if the property is in Lee or Charlotte County. The buyer selects the closing agent either way, and always pays for the lender's title insurance policy regardless of county. Confirm which county your property is in before you finalize your closing cost budget.

Do I have to pay my own real estate agent's commission when buying in Naples?

It depends on the transaction. Commissions are always negotiable and aren't set by law. Many sellers agree to offer compensation to the buyer's broker as part of the listing, but that isn't guaranteed, and in some transactions the buyer is responsible for paying their own broker directly under their buyer representation agreement. Review that agreement with your Realtor before you start touring homes.

Do I have to pay a golf or country club fee when buying in a Naples golf community?

It depends on the community's membership structure. Some Naples golf communities bundle club membership into every home purchase, others make it optional, and some require a separate initiation or transfer fee paid directly to the club, apart from your closing costs. Ask about the specific membership requirements for a community before you make an offer.

Can I negotiate who pays closing costs in a Naples purchase contract?

Yes. These allocations are Florida custom, not law, so buyers and sellers can negotiate a seller credit toward closing costs as part of the purchase offer, especially in a slower market or on a longer-sitting listing.

What's the next step if I want an accurate closing cost estimate for a specific Naples home?

Get a written Loan Estimate from your lender once you're under contract, and ask your Realtor to pull the property's HOA and CDD documents early. Book a 15-minute consult with Jeremy O'Guinn to walk through the numbers on a specific property before you write an offer.

Want a Closing Cost Number You Can Actually Rely On?

Every Naples property is a little different. Tell me about the home you're considering, and I'll walk you through what to expect at closing before you write an offer. No pressure, happy to help.

Book a Consultation Call or Text 239-963-4474

Jeremy O'Guinn is a licensed Broker Associate (FL License #BK3214577) with Downing-Frye Realty, Inc. This article is for general educational purposes and is not legal, tax, or financial advice. Equal Housing Opportunity.

Posted in Buying in Naples, Real Estate News

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Sept. 11, 2026

Whole Foods, Whataburger and a New Hospice Line: What's Opening (and Closing) Around The 239

From The 239 Weekly

Whole Foods, Whataburger and a New Hospice Line: What's Opening (and Closing) Around The 239

It's a busy stretch for openings, closings and confirmations across Naples and the Fort Myers/Bonita corridor. Here's what's genuinely new this week, entity by entity.

The biggest confirmed news this week is that Whole Foods Market will anchor Vitano, an 82-acre mixed-use development planned at Davis and Santa Barbara boulevards in East Naples, according to Gulfshore Business. Meanwhile Vuori opened its first Naples store at Waterside Shops, and Whataburger debuted its first Southwest Florida location in south Fort Myers.

Whole Foods Confirmed for Vitano, East Naples

LocationDavis & Santa Barbara Blvds, East Naples

Project size82-acre mixed-use master plan

StatusAnchor tenant confirmed

Whole Foods is set to anchor Vitano, a sprawling mixed-use development, according to Gulfshore Business' "Tim Aten Knows" column. Read the full report.

Vuori Opens at Waterside Shops

LocationWaterside Shops, Naples

Size4,000 square feet

OpenedSeptember 4, 2026

The athletic wear brand launched its Naples debut on September 4, featuring its signature "styled for life" product line, per Gulfshore Business. See the opening details.

Whataburger's First Southwest Florida Location

LocationSouth Fort Myers

Seating86 guests, 24-hour service

OpenedSeptember 10, 2026

Whataburger's first Southwest Florida restaurant opened today with dine-in and drive-through service, according to Gulfshore Business, with a second Estero location expected to follow. Read more.

Avow Hospice Expands Into Lee County

Naples-based Avow, a hospice care provider, is expanding its service area into Lee County, according to Florida Weekly's reporting. See the coverage.

Alamo Drafthouse is closing its cinema at Mercato in North Naples, according to Gulfshore Business, while furniture retailer Robb & Stucky named Manny Sciberras as its new president, per Florida Weekly. Both are genuine business developments this pull, distinct from the retail and restaurant openings above.

Alamo Drafthouse Closing at Mercato

The North Naples cinema is closing its Mercato location. Read Gulfshore Business' report.

CNE Certified Negotiation Expert Broker Associate, Downing-Frye Realty 18+ Years Southwest Florida

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Sept. 11, 2026

Naples Homes Are Selling 9 Days Faster: This Week's Market Pulse

From The 239 Weekly

Naples Homes Are Selling 9 Days Faster: This Week's Market Pulse

NABOR and the Coconut Coast Organization of REALTORS (COR) both published their monthly market reports a couple of weeks back, so rather than re-running those same July figures again, here's a fresh, weekly-updated read using Redfin's listing data for Naples, Bonita Springs and Marco Island. This is a different methodology than NABOR's and COR's MLS closed-sales figures (Redfin tracks active listings and recent closings city-wide across all home types), so treat it as a directional pulse between the monthly reports, not a replacement for them.

Naples homes sold in a median of 105 days over the period ending July 2026, down from 114 days a year earlier, even as the median sale price eased 5.7% to $1,249,374, according to Redfin. Homes are moving faster despite softer pricing, a different signal than a simple price chart would suggest on its own.

Naples: Faster Sales, Softer Median

Redfin, Naples, 3 months ending July 2026

Median sale price$1,249,374 (-5.7% YoY)

Homes sold (July)337 (+24.2% YoY)

Median days on market105 (down from 114)

Sale-to-list price92.8% (+1.8 pt YoY)

Bonita Springs: Nearly Flat Pricing, Faster Turnover

Redfin, Bonita Springs, 3 months ending July 2026

Median sale price$552,223 (-0.5% YoY)

Homes sold (July)457 (+17.9% YoY)

Median days on market83 (down from 86)

Sale-to-list price94.8% (+0.8 pt YoY)

Both Naples and Bonita Springs saw home sale counts rise sharply year over year in July 2026 (up 24.2% and 17.9% respectively), alongside faster median days on market, according to Redfin. That combination points to a market absorbing inventory more efficiently than a year ago, even without median prices rising.

Marco Island: A Number Worth a Caveat

Redfin, Marco Island

Median sale priceAbout $1.4M last month (+38.1% YoY)

Marco Island's sales volume each month is small enough that a handful of luxury closings can swing the median sharply. This figure is worth watching over a few more months before treating it as a genuine trend, rather than reading it as a 38% jump in market value overnight. See Redfin's Marco Island page.

What This Means for Buyers and Sellers

Faster days on market alongside flat or softer pricing is a subtler signal than either a hot or cold market headline. For sellers, well-priced listings are still moving faster than last year. For buyers, that shrinking timeline means less room to deliberate, even in a market where the median price isn't climbing.

The 30-year fixed mortgage rate averaged 6.76% as of September 10, 2026, up from 6.71% the previous week and up from 6.35% a year earlier, according to Freddie Mac's Primary Mortgage Market Survey. NABOR's next monthly report, covering August closed sales, is due September 18, 2026.

CNE Certified Negotiation Expert Broker Associate, Downing-Frye Realty 18+ Years Southwest Florida

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Posted in Market Update, Naples Market Reports, Real Estate News

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Sept. 4, 2026

Naples & Bonita Springs Real Estate Market Report, September 2026 | Naples Nest

Monthly Market Report

Naples & Bonita Springs Real Estate Market Report: September 2026

Citywide listings and pricing for Naples and Bonita Springs, Florida, plus live breakdowns for 19 neighborhoods, from flagship to secondary to ultra-luxury.

The Naples & Bonita Springs real estate market report for September 2026 tracks 1,950+ active Naples listings (median list price $889,000) and 308 active Bonita Springs listings (median list price $799,000), with individual breakdowns for 19 Naples and Bonita Springs neighborhoods, from Old Naples to Port Royal to Bonita Bay.

Book a Consultation Call or Text 239-963-4474 All Market Reports

Citywide Snapshot: Naples vs. Bonita Springs

Naples

1,950+Active Listings

$889KMedian Price

Bonita Springs

308Active Listings

$799KMedian Price

Naples' priciest active listing this month is a rare Port Royal estate assembly at 100 & 104 Bay Rd, at $195,000,000. Bonita Springs' top active listing is a Gulf-access estate on Hickory Blvd, at $20,895,000. Figures are pulled live from naplesnest.com search results at $200,000+ list price and above and reflect single-family homes and condos combined.

Featured Neighborhoods

Full individual reports, refreshed every month.

Naples

Old Naples

39Active

$7MMedian

View Old Naples Report

Naples

Pelican Bay

14Active

$5.32MMedian

View Pelican Bay Report

Naples

Park Shore

28Active

$5.35MMedian

View Park Shore Report

Naples

The Moorings

27Active

$5.59MMedian

View The Moorings Report

Secondary Neighborhood Reports

Live, continuously updating reports, refreshed quarterly here on the hub.

Naples

Grey Oaks

9Active

$4.25MMedian

Real Estate Search

Naples-Specific Guidance, Not National Headlines

Core Guides for Buyers and Sellers

Naples Luxury Neighbourhoods

Resources for Specific Buyer and Seller Situations

Ritz-Carlton Residences, Estero Bay Tops Off Its Second Tower

Tower Two

Tower One

The project

By the numbers

Late-September Market Update: Bonita-Estero Inventory Drops 28% as Rates Cross 7%

Bonita Springs-Estero: August 2026

Naples: a directional pulse while NABOR's report is pending

Mortgage rates

What it adds up to

What's Included in Buyer Closing Costs in Naples, FL

Naples Brings a Few Extras to the Table

Who Pays What: Buyer vs. Seller Closing Costs in Naples

Buyer Typically Pays

Seller Typically Pays

Cash vs. Financed: Closing Costs on a $700,000 Naples Home

How to Budget and Avoid Surprises at Closing

Get Naples Real Estate Insights in Your Inbox

Want a Closing Cost Number You Can Actually Rely On?

Whole Foods, Whataburger and a New Hospice Line: What's Opening (and Closing) Around The 239

Whole Foods Confirmed for Vitano, East Naples

Vuori Opens at Waterside Shops

Whataburger's First Southwest Florida Location

Avow Hospice Expands Into Lee County

Alamo Drafthouse Closing at Mercato

Naples Homes Are Selling 9 Days Faster: This Week's Market Pulse

Naples: Faster Sales, Softer Median

Redfin, Naples, 3 months ending July 2026

Bonita Springs: Nearly Flat Pricing, Faster Turnover

Redfin, Bonita Springs, 3 months ending July 2026

Marco Island: A Number Worth a Caveat

Redfin, Marco Island

What This Means for Buyers and Sellers

Citywide Snapshot: Naples vs. Bonita Springs

Naples

Bonita Springs

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Secondary Neighborhood Reports

Ultra-Luxury Spotlight

The 239 Weekly

Ready to Talk Through the Numbers?

Two Hotels Worth Knowing in the Heart of Old Naples

Naples Beach Club, A Four Seasons Resort

Olde Naples Hotel

Why They're Worth Knowing

Frequently Asked Questions

Naples & Bonita Springs Real Estate: This Week's Market Pulse

This Week's Numbers

What Stands Out

Frequently Asked Questions

Marco Island's $23 Million Bridge Bond Passes by a Single Vote

Why the margin matters

The Carlisle Naples Sells for $148.75M as Naples Home Sales Jump 14.5%

The Carlisle Naples deal

The Carlisle Naples

What the July 2026 market data shows

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Every valuation begins with current local market data and is handled discreetly. Automated estimates provide a helpful starting point and are personally reviewed to account for important details that automated tools may miss.