From The 239 Weekly

Naples Homes Are Selling 9 Days Faster: This Week's Market Pulse

NABOR and the Coconut Coast Organization of REALTORS (COR) both published their monthly market reports a couple of weeks back, so rather than re-running those same July figures again, here's a fresh, weekly-updated read using Redfin's listing data for Naples, Bonita Springs and Marco Island. This is a different methodology than NABOR's and COR's MLS closed-sales figures (Redfin tracks active listings and recent closings city-wide across all home types), so treat it as a directional pulse between the monthly reports, not a replacement for them.

Naples homes sold in a median of 105 days over the period ending July 2026, down from 114 days a year earlier, even as the median sale price eased 5.7% to $1,249,374, according to Redfin. Homes are moving faster despite softer pricing, a different signal than a simple price chart would suggest on its own.

Naples: Faster Sales, Softer Median

Redfin, Naples, 3 months ending July 2026

Median sale price$1,249,374 (-5.7% YoY)
Homes sold (July)337 (+24.2% YoY)
Median days on market105 (down from 114)
Sale-to-list price92.8% (+1.8 pt YoY)

Bonita Springs: Nearly Flat Pricing, Faster Turnover

Redfin, Bonita Springs, 3 months ending July 2026

Median sale price$552,223 (-0.5% YoY)
Homes sold (July)457 (+17.9% YoY)
Median days on market83 (down from 86)
Sale-to-list price94.8% (+0.8 pt YoY)
Both Naples and Bonita Springs saw home sale counts rise sharply year over year in July 2026 (up 24.2% and 17.9% respectively), alongside faster median days on market, according to Redfin. That combination points to a market absorbing inventory more efficiently than a year ago, even without median prices rising.

Marco Island: A Number Worth a Caveat

Redfin, Marco Island

Median sale priceAbout $1.4M last month (+38.1% YoY)

Marco Island's sales volume each month is small enough that a handful of luxury closings can swing the median sharply. This figure is worth watching over a few more months before treating it as a genuine trend, rather than reading it as a 38% jump in market value overnight. See Redfin's Marco Island page.

What This Means for Buyers and Sellers

Faster days on market alongside flat or softer pricing is a subtler signal than either a hot or cold market headline. For sellers, well-priced listings are still moving faster than last year. For buyers, that shrinking timeline means less room to deliberate, even in a market where the median price isn't climbing.

The 30-year fixed mortgage rate averaged 6.76% as of September 10, 2026, up from 6.71% the previous week and up from 6.35% a year earlier, according to Freddie Mac's Primary Mortgage Market Survey. NABOR's next monthly report, covering August closed sales, is due September 18, 2026.
CNE Certified Negotiation Expert Broker Associate, Downing-Frye Realty 18+ Years Southwest Florida

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