Seller Strategy • Old Naples • Naples, Florida

Selling in Old Naples

Selling a home in Old Naples requires three distinct pricing frameworks depending on whether your property is positioned as a land value opportunity, a renovation candidate, or a turnkey luxury residence. Buyers evaluating Old Naples are sophisticated, typically comparing against Aqualane Shores and Port Royal simultaneously, and they apply different valuation logic to each property category. Land value buyers are running replacement cost calculations. Renovation buyers are discounting for project risk. Turnkey buyers are paying a lifestyle premium for proximity, walkability, and move-in condition. Knowing which buyer profile your home targets determines the entire strategy.

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5th Avenue at Old Naples
Fifth Avenue, Old Naples, Florida
Value Drivers in Old Naples

What Determines Sale Price in Old Naples

In Old Naples, lot size, Gulf proximity, and land value drive pricing before interior condition. A large lot within two blocks of the Gulf is a tear-down opportunity regardless of what sits on it. A smaller lot four blocks in with a renovated bungalow is a different product altogether. Walkability to Fifth Avenue South and Third Street South adds a neighbourhood premium that is consistent and durable. The specific positioning , land value, renovation candidate, or turnkey , should be determined before setting a list price, because each targets a different buyer with different decision criteria.

Lot and LocationLot size, Gulf proximity, block position, and the specific view or access the lot provides. For land value properties, these factors dominate pricing before condition.
Renovation and ConditionFor improved properties: completeness and quality of renovation, design cohesiveness, outdoor living and pool condition, and the overall turnkey appeal to a buyer who doesn't want a project.
Neighbourhood PremiumWalkability to Fifth Avenue South, Third Street South, and the Naples Pier. The Old Naples village character and street-level experience add a consistent premium that buyers from walkable urban markets particularly value.
Selling Process

How to Sell a Home in Old Naples

1

Category Identification and Pricing Strategy

Determine whether your property is a land value opportunity, renovation candidate, or turnkey residence. Each category requires a different comparable set, different buyer outreach, and different marketing narrative. Misidentifying the category produces a mispriced listing that attracts the wrong buyer pool.

2

Preparation Calibrated to Property Category

For land value properties: clean presentation, clear site access, and accurate lot and utility information. For renovation candidates: addressing the issues that cause buyers to discount most aggressively. For turnkey residences: the full preparation protocol covering outdoor living, kitchen, primary suite, and overall visual cohesiveness.

3

Marketing That Speaks to the Right Buyer

Photography and copywriting calibrated to your property category and the buyer profile it targets. Old Naples requires different marketing than a golf community: the story is location, walkability, neighbourhood character, and lifestyle within a world-class coastal village, not club amenities and course views.

4

Offer Evaluation and Negotiation

Offer analysis that accounts for the specific risks each buyer type brings: inspection posture for land value buyers, financing and scope assumptions for renovation buyers, contingency management for turnkey buyers. Net-focused negotiation with a consistent emphasis on closing certainty.

Selling in Old Naples: Frequently Asked Questions
How do I know if my Old Naples home is a land value or improved value property?
The test is whether a buyer would be better served by purchasing for the land and building new versus paying a premium for the existing structure. Key factors: lot size and Gulf proximity, the quality and cohesiveness of the existing renovation, replacement cost analysis relative to current market pricing for new construction in Old Naples, and the current supply of comparable redevelopment sites. A pre-listing consultation addresses this question specifically for your address.
What is the best time of year to sell in Old Naples?
Old Naples attracts serious buyers from both peak season (November through April) and shoulder season. For land value and new construction properties, builder and developer buyers are active year-round. For turnkey residences, peak season typically brings the highest concentration of motivated lifestyle buyers. A well-positioned Old Naples home can attract strong offers regardless of season when priced and presented correctly.
How does lot size affect pricing in Old Naples?
Significantly. Lot size directly influences land value, and in Old Naples the land often carries more value than the structure. Larger lots in strong locations can command substantial premiums over smaller lots even with inferior structures. Gulf proximity and the specific block within Old Naples also influence land value materially.

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Available Homes for Sale in Old Naples

$449,000
2 Beds ⋅ 2 Baths ⋅ 226032606 MLS ⋅ Marina Manor BLDG.
Dock lift is deeded to the property. Spend less time planning your next boating day and more time on the water with your included covered boat lift, featuring heavy-duty, double-stranded cables and direct access to the Gulf of Mexico. Located along Naples Bay in Olde Naples, this fully renovated 2-bedroom, 2-bath corner condo brings together coastal character, modern updates, and an exceptional location. Updated electrical and plumbing complement the refreshed interior, while abundant natural light and an open layout create a bright, welcoming place to unwind after a day on the boat or at the beach. Enjoy the convenience of nearby 3rd Street South, 5th Avenue South, Tin City, and Naples’ sandy shoreline, with dining, shopping, and entertainment close at hand. The purchase also includes a certificate of ownership in the Adventure’s Club property—a distinctive addition to this waterfront offering. Whether you’re looking for a year-round home, a seasonal getaway, or an investment opportunity, this residence deserves a closer look. The seller has already sold their boat and is motivated to sell. Schedule your showing and explore the possibilities of Olde Naples living with your boating setup already in place.

1100 8th AVE S Unit 105A, Naples
$239,000
1 Beds ⋅ 1 Baths ⋅ 226032140 MLS
AN EXCEPTIONAL OPPORTUNITY IN THE HEART OF OLDE NAPLES! The seller will entertain all reasonable offers on this beautifully updated and impeccably maintained TURNKEY 1-bedroom, 1-bath first-floor end-unit residence at Twin Palms. Offering an extraordinary combination of location, style, convenience, and value, this is a rare opportunity to own in one of Naples’ most coveted neighborhoods for under $250,000. Light-filled and inviting, the residence showcases a sleek white kitchen with stainless-steel appliances and a beautifully renovated bathroom featuring a contemporary walk-in shower. Offered fully turnkey, the property is ready to enjoy immediately as a sophisticated Naples retreat, full-time residence, or investment. Adding to its appeal, Twin Palms is an intimate 12-unit boutique community ideally positioned at the corner of 8th Street South and 10th Avenue South. Owners enjoy the rare benefit of a pet-friendly community, a coveted feature in the heart of Olde Naples. Step outside your door and immerse yourself in the quintessential Naples lifestyle. Just five blocks from iconic 5th Avenue South and five blocks from historic 3rd Street South, you are surrounded by exceptional dining, boutique shopping, art galleries, entertainment, and the unmistakable charm of Olde Naples. The Gulf beaches are also close by, allowing you to effortlessly embrace the relaxed sophistication of coastal living. Whether envisioned as your private Naples pied-à-terre, an elegant seasonal escape, or a desirable investment property, this residence presents an exceptional value in an extraordinary location. Opportunities to own in Olde Naples at this price point are exceedingly rare—this is your chance to make the Naples lifestyle your own.

780 10th AVE Unit 5, Naples
$6,250,000
4 Beds ⋅ 4 Baths ⋅ 226031870 MLS
Rare opportunity in the heart of Olde Naples. Ideally positioned between Fifth Avenue South and historic Third Street South, this expansive 128' x 150' lot offers a rare opportunity to build a remarkable new residence in one of Olde Naples’ most desirable locations. Enjoy equal walking distance to Fifth Avenue South and Third Street South, with the Gulf, Naples Pier, Cambier Park, The Dock, Tin City, and many of downtown Naples’ most popular destinations all nearby. The generous lot dimensions, central location, and exceptional walkability create an outstanding setting for a thoughtfully designed new residence. The property may also offer the potential for a future lot split, creating additional redevelopment possibilities, subject to applicable approvals. Whether envisioned as a sophisticated coastal retreat or an impressive full-time residence, the property offers the space and setting to bring a distinctive vision to life while enjoying everything Olde Naples has to offer just moments away. The property is currently improved with a concrete block duplex-style residence and additional cottages, offering flexibility while planning for its future. A unique opportunity to build or redevelop on an exceptionally sized lot in the very center of Olde Naples.

560 9th AVE S, Naples
$655,000
2 Beds ⋅ 2 Baths ⋅ 226031814 MLS ⋅ Neapolitan Club BLDG.
Your Olde Naples getaway is ready for season! Now offered at a new price, this beautifully renovated and professionally furnished 2-bedroom, 2-bath residence delivers the downtown Naples lifestyle buyers love. Walk to Fifth Avenue South, Third Street South, Cambier Park, Tin City and Naples’ white-sand beaches. Completely reimagined down to the concrete, the residence offers the fresh look and the feel of new construction with a sophisticated coastal design and quality finishes throughout. The open kitchen features custom soft-close cabinetry, quartz countertops, smart appliances, pantry and Veego wine refrigerator. Impact windows and doors, updated lighting, fans, fixtures and elevated ceiling details complete the transformation. Spa-inspired baths feature custom cabinetry and beautifully selected tile. Offered professionally furnished and decorator designed—simply arrive and enjoy. The community pool, courtyard and gas grilling area are just steps away. Assigned parking, ample guest parking and laundry add convenience. An exceptionally flexible 30-day minimum rental policy, up to 12 times per year, plus no age restrictions and a pet-friendly policy make this an ideal seasonal retreat, full-time residence or investment opportunity. Season is approaching—secure your place in Olde Naples now and be ready to enjoy winter in paradise!

900 8th AVE S Unit 103, Naples
$6,995,000
3 Beds ⋅ 4.5 Baths ⋅ 226031758 MLS
Old Florida charm meets modern sophistication in this beautifully updated Old Naples residence, located just over a block to the beach and 2 blocks to Fifth Avenue South. This 3 + den, 5 bath home offers 4,670 square feet of living area with wide-plank oak flooring, a new white-shaker kitchen with dual islands, walk-in pantry, and upgraded appliances. The spacious great room features 26-foot ceilings, custom built-ins, and an entertaining bar. The renovated owner’s suite includes superb closet systems and a beautifully appointed bath. Additional interior spaces include a study, loft with third-floor sunset terrace, and a 600-square-foot bonus room ideal for an art studio, workshop, fitness room, or flex space. The private backyard provides a serene setting with a renovated lanai, pool, oversized spa, outdoor kitchen, and southern exposure. Notable features include impact-resistant windows, 500-gallon buried propane tank powering a whole-house generator, extensive landscape lighting, fenced yard, and three garages (two rear-alley and one side-entry). Two upstairs en suite guest rooms offer balconies and generous storage throughout, including large second-floor storage closets. Move-in ready and ideally positioned to enjoy the Old Naples lifestyle.

180 7th AVE S, Naples
$8,995,000
4 Beds ⋅ 5.5 Baths ⋅ 226031431 MLS
One or more photo(s) has been virtually staged, AI generated or rendered. Set along one of Old Naples’ quiet, palm-lined streets and just a short stroll from the Gulf and Third Street South, 835 11th Avenue South presents modern craftsmanship with timeless design. Built by Lotus Construction, in collaboration with MHK Architecture and Freestyle Interiors, the home reflects a thoughtful approach to scale, proportion, and livability rather than excess. The residence spans more than 4,700 square feet of interior living space and is arranged to support both privacy and connection, offering four ensuite bedrooms and six bathrooms featuring Neorest Toto toilets. On the main floor, the primary suite is intentionally positioned for convenience and discretion, featuring a spa-inspired bath with a soaking tub, glass-enclosed shower, floating dual vanities, private water closet, and the added luxury of an in-suite washer and dryer—ideal for true single-level living. The heart of the home is defined by soaring ceilings, abundant natural light, and a calm material palette. Wide-plank white oak flooring, tailored millwork, and soft neutral tones establish a refined backdrop for daily life. The kitchen is both elegant and highly functional, outfitted with integrated refrigeration, dual wall ovens, concealed storage, and streamlined cabinetry that transitions seamlessly into the dining and great room. Large hurricane-impact sliding doors open the interior to the outdoor living area, creating an effortless indoor-outdoor connection. A thoughtfully finished elevator provides smooth access between levels. Upstairs, a private VIP suite offers exceptional flexibility, complete with its own living area, full bath, and two balconies—well suited for extended guests or multi-generational living. Two additional guest suites and a dedicated laundry room complete the upper level, and a home generator is in place for additional peace of mind. Outdoors, the rear courtyard is designed for relaxed entertaining, centered around a custom pool and spa, covered lounge, full outdoor kitchen, and pool bath. The setting is private and quiet, enhanced by alley access. A three-car garage—an uncommon amenity in Old Naples—features extra ceiling height suitable for vehicle lifts or specialized storage. Just blocks from Naples’ most celebrated dining, boutiques, and cultural destinations, this home delivers a rare combination of architectural discipline, location, and immediate enjoyment. It is a residence defined by enduring quality and thoughtful design—crafted to be appreciated long after the first impression.

835 11TH AVE S, Naples
$14,500,000
5 Beds ⋅ 6.5 Baths ⋅ 226031429 MLS
Set within the prestigious South Golf Drive corridor in the heart of Old Naples, this newly completed estate embodies a rare level of architectural excellence, craftsmanship, and thoughtful design. Masterfully envisioned by MHK Architecture and brought to life by Lotus Construction’s luxury division, the residence enjoys a premier setting directly across from the newly redeveloped Four Seasons Resort Naples Beach Club and its oceanfront golf and tennis campus, offering sweeping views across manicured fairways in one of Naples’ most exclusive and tightly held locations. Encompassing nearly 7,000 square feet of meticulously designed living space, the home balances grandeur with livability. Five generously proportioned bedroom suites, a private study, and seven baths are thoughtfully arranged within a floorplan that offers both open gathering spaces and intimate retreats. Interiors curated by Freestyle reflect a refined, modern coastal aesthetic, with bespoke millwork, curated materials, and an understated palette that allows the architecture and setting to take center stage. The chef’s kitchen is a statement of both form and function, anchored by a fully integrated Wolf and Sub-Zero appliance suite, Miele coffee system, and an expansive scullery designed for seamless entertaining. A climate-controlled wine room and discreetly integrated bar enhance the home’s capacity for sophisticated hosting, while thoughtful appointments—including dual laundry rooms, a commercial-grade sheet ironer, natural gas-powered rooftop generator, and intelligent Toto Neorest fixtures—underscore a commitment to comfort and operational excellence. Outdoor living is equally compelling, with a custom pool and spa surrounded by lush, mature tropical landscaping that provides exceptional privacy while preserving open golf course vistas. A Crestron whole-home automation system offers intuitive control of lighting, climate, security, and entertainment, ensuring effortless daily living. Completing the residence is a split three-car garage, offering both convenience and discretion. Built by EMB Custom Homes and offered fully furnished, this exceptional property presents a rare opportunity to acquire a turnkey estate of architectural significance in one of Naples’ most coveted coastal settings—just moments from the beach and the world-class dining, shopping, and cultural experiences of Fifth Avenue South and Third Street South.

774 S GOLF DR, Naples
$5,195,000
3 Beds ⋅ 4.5 Baths ⋅ 226031441 MLS
In the heart of Olde Naples, this 2020-built courtyard residence blends timeless coastal architecture with refined, resort-style living just moments from 3rd Street South, 5th Avenue South and Naples’ pristine beaches. Shell-stone travertine floors introduce light-filled living and dining spaces designed for effortless entertaining. The chef’s kitchen is appointed with Sub-Zero refrigeration, Lacanche gas cooking, custom cabinetry, and a thoughtfully designed wet bar. A family room opens seamlessly to the private courtyard, creating true indoor-outdoor living. Upstairs, the serene primary suite offers volume ceilings, tailored millwork, and a spa-inspired bath, joined by two en-suite guest suites and a flexible den/office. A private elevator services both levels. The walled courtyard becomes a secluded retreat with heated plunge pool and spa, outdoor kitchen with built-in grill, surround sound, and lush vertical greenery for privacy. Impact-rated windows and doors, smart- home automation, natural gas, metal roof, and a generous two-car garage with storage complete this thoughtfully engineered residence. Beautifully scaled and impeccably maintained, 909 10th Avenue South offers the rare combination of walkability, architectural integrity, and lock-and-leave ease in Olde Naples.

909 10th AVE S, Naples
$2,050,000
3 Beds ⋅ 3 Baths ⋅ 226031463 MLS ⋅ Olde Naples Seaport BLDG.
Experience the allure of waterfront living in the highly desirable Olde Naples Seaport area. This fully furnished three-bedroom, three- bathroom residence is a true haven for boating enthusiasts. The open floor plan radiates elegance while fostering a relaxed lifestyle. A private elevator from the two-car garage provides direct access to your home, which is equipped with all the essential amenities for enjoying Naples, including a prime location. A bayside balcony off the living area enhances the overall ambiance, while a private rooftop patio awaits your personal touch, offering the perfect setting to conclude any day. The spacious layout is ideal for gatherings with family and friends, while the multi-level design ensures privacy when needed. The owners' suite is generously proportioned and boasts breathtaking views of the bay. Additional features include ample storage, a community pool, ground-level dockside walking paths on two sides, and plentiful guest parking. Beyond this exceptional location, the home offers convenient access to all that Naples has to offer: pristine sandy beaches, biking and walking trails, museums, performing arts venues, galleries, fine dining, and excellent shopping options.

1001 10th AVE S Unit D2, Naples
$1,075,000
2 Beds ⋅ 2 Baths ⋅ 226031472 MLS ⋅ Holly Lee BLDG.
Exceptional Opportunity in the Heart of Old Naples. Rare opportunity to own a garage condominium just four blocks to the beach in the heart of Old Naples. Located in an intimate eight-residence building, this second-floor two-bedroom, two-bath residence offers privacy, natural light, and exceptional walkability to 5th Avenue South and 3rd Street South. The home features two south-facing screened lanais, and a detached one-car garage — a rare amenity in this price range. Concrete block construction, high-and-dry positioning through recent storms, and a well-maintained community with pool enhanced long-term value and peace of mind. Offered in original condition, the residence presents a compelling opportunity to renovate and personalize in one of Naples’ most sought-after neighborhoods. Ideal as a seasonal retreat, investment property, or full-time coastal residence. An undervalued, garage-equipped Old Naples entry with potential renovation upside.

415 10th AVE S Unit 7, Naples
$3,190,000
3 Beds ⋅ 3 Baths ⋅ 226031459 MLS ⋅ Isla Mar BLDG.
Tucked within the intimate Isla Mar community in the heart of Old Naples, this end-unit residence lives like a private coastal retreat. Spanning approximately 2,280 square feet, the multi-level floor plan is filled with natural light and defined by crisp white interiors, shiplap detailing, and thoughtfully curated coastal finishes throughout. The open-concept kitchen serves as the centerpiece of the home, featuring an oversized island with seating, custom cabinetry, and designer tile accents, seamlessly connecting to multiple living and dining spaces ideal for both everyday living and entertaining. Sliding doors and expansive windows create a strong indoor-outdoor connection, opening to a series of inviting spaces. The primary suite offers a comfortable and private setting with a well-appointed bath including dual vanities, soaking tub, and separate shower. Additional guest bedrooms provide flexibility for family and visitors. Outdoor living is a defining feature, with multiple balconies, a screened lanai, and a private courtyard designed for year-round enjoyment. The gas-heated pool and spa, water feature, and lush tropical landscaping create a quiet, resort-like atmosphere rarely found in a condominium setting. Additional highlight include a private elevator, two-car garage, impact-resistant windows and doors, and a dedicated laundry room. Ideally located just four blocks to the Gulf beaches and moments to the shops and dining of Third Street South, this residence offers a rare combination of privacy, space, and for Old Naples living.

430 10th AVE S Unit 305, Naples
$6,100,000
4 Beds ⋅ 3.5 Baths ⋅ 226031446 MLS
Four blocks to the beach in the heart of Olde Naples, this fully renovated residence delivers the rare combination of location, structural integrity, and turnkey modern comfort. Built of concrete block on both levels and located in the desirable X500 flood zone, the home has been thoughtfully upgraded for both peace of mind and everyday luxury. A new 2025 standing-seam aluminum roof, impact windows and doors, provide storm-ready confidence, while a southern-exposure fills the interior with natural light. Designed for effortless living and entertaining, the open floor plan centers around a chef’s kitchen appointed with Wolf and Sub-Zero appliances, custom cabinetry, and island seating. The great room flows seamlessly to a private yard retreat featuring a heated saltwater pool with Pentair automation, new heater and chiller for year-round enjoyment. The first-floor primary suite offers privacy and ease, complemented by beautifully updated baths and refined finishes throughout. Upstairs, a spacious loft and guest suites open to a balcony overlooking the pool courtyard—ideal for visitors or multigenerational living. Additional features include a two-car garage, storage, updated mechanical systems, and close proximity to 5th Ave, 3rd St, the Naples Pier, and Gulf beaches. For buyers seeking an Olde Naples home that lives meticulously like new—with modern systems, elevated construction, and true walkability—this property represents a compelling opportunity in one of Naples’ most desirable neighborhoods.

570 2nd AVE N, Naples
$4,599,000
3 Beds ⋅ 3.5 Baths ⋅ 226031335 MLS
Between the Gulf of Mexico and Naples Bay, this coastal contemporary home captures the charm of Old Florida living. Just six blocks to the beach and Naples Pier, and moments from 3rd Street South and 5th Avenue, it’s perfectly situated for the Olde Naples lifestyle. Filled with natural light, the home features 3 bedrooms plus a den, 3.5 baths, a gourmet kitchen, dining area, morning nook, and custom elevator. French doors open to rich wood floors and custom ceilings. Outdoor spaces include a front porch, second floor balcony, covered lanai, heated pool and spa, and lush tropical landscaping for privacy. Built to modern standards with impact windows, a whole-house generator, new A/C, and elevated construction that’s remained high and dry—this residence offers timeless coastal style and enduring quality in an exceptional location.

645 Broad AVE S, Naples
$399,900
1 Beds ⋅ 1 Baths ⋅ 226031250 MLS ⋅ 960 On Seventh BLDG.
Discover the best of **downtown Naples living at 960 7th St S, Unit 103!** Perfectly situated in the heart of **Old Naples**, this charming residence places you just moments from the white-sand Gulf beaches, **5th Avenue South and 3rd Street South**, with exceptional dining, boutiques, galleries, and entertainment nearby. A standout feature is the **convenience of an in-unit washer and dryer**. Leave the car behind and enjoy walking or biking to many of Naples’ favorite destinations. Whether you're looking for a seasonal retreat, full-time residence, or investment opportunity, this is your chance to enjoy the **Old Naples lifestyle in an unbeatable location!**

960 7th ST S Unit 103, Naples
$2,799,000
3 Beds ⋅ 2 Baths ⋅ 226031052 MLS ⋅ La Majorca BLDG.
Sophisticated coastal living in the heart of Olde Naples, just one block north of iconic 5th Avenue South. Beautifully renovated and thoughtfully designed, this three-bedroom, two-bath residence blends timeless style with an exceptional downtown location. The light-filled interior features 10-foot ceilings, substantial crown molding, luxury DuChateau hardwood flooring, custom 4” wood plantation shutters, and an elegant coastal palette. Open living and dining areas are highlighted by statement lighting and impact-glass sliders opening to a private terrace, while the beautifully appointed kitchen features brushed brass fixtures and stainless-steel appliances. The primary suite offers terrace access, a custom California Closets walk-in, and a spacious marble bath with dual vanities and soaking tub. Two additional bedrooms provide flexibility for guests or a home office. Recent improvements include PGT Low-E windows, hurricane-impact sliders, updated electrical and HVAC systems, and whole-panel surge protection. La Majorca offers a heated saltwater pool, secured assigned garage parking, additional reserved parking exclusively for La Majorca residents, a private storage unit, and elevator access. Step outside and enjoy one of Olde Naples’ most coveted locations, with 5th Avenue South, the beach, Third Street South, and Cambier Park all within easy reach

411 6th ST S Unit 301, Naples
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The data relating to real estate for sale on this web site comes in part from the Broker Reciprocity Program (BR Program) of M.L.S. of Naples, Inc. Properties listed with brokerage firms other than this company are marked with the BR Program Icon or the BR House Icon and detailed information about them includes the name of the listing brokers. The properties displayed may not be all the properties available through the BR Program. The information provided is for consumers’ personal, non-commercial use and may not be used for any other purpose.