From The 239 Weekly

Six New Condo Projects Are About to Remake Downtown Naples

Six projects near Fifth Avenue South will add 214 residences and a hotel to one of Naples' most walkable districts.

Six luxury condo developments within a mile of Fifth Avenue South, Avra at Metropolitan Naples, The Halcyon Residences & Marina, The Ellington, Casa Avenue 31, The Avenue Naples, and Encore Naples Square, will together add 214 residences, a 126-room hotel, and a 120-slip marina to downtown Naples.

Downtown Naples is entering a new phase, with a concentrated wave of luxury condo development reshaping the streets around Fifth Avenue South, Davis Boulevard, and Third Street South.

According to Gulfshore Business, six buildings rising three to 15 stories within a 1-mile radius will collectively add 214 residences, a 126-room hotel, a 120-slip marina, retail, restaurants, and office space, positioning the corridor as a walkable alternative to Port Royal and The Moorings.

The Six Developments

Avra at Metropolitan Naples

LocationDavis Boulevard
Height15 stories
Residences56 (half sold)
Sizes1,780-4,082 sq ft, 2-4 bedrooms
Pricing$2 million to $7 million+
StatusClosings anticipated mid-October 2026

The second phase of the three-phase Metropolitan Naples project (following the Ascent apartments, which opened last year), Avra was conceived by longtime Naples developers Jerry Starkey and Fred Pezeshkan on a 5.3-acre site formerly owned by Collier County as part of the Bayshore Gateway Triangle redevelopment. Amenities include a fifth-floor fitness center and yoga studio, a catering facility, a putting green, and a rooftop infinity pool. A third, unnamed tower on the site will add more condos plus 25,000 square feet of office space.

The Halcyon Residences & Marina

LocationDavis Boulevard, across from Metropolitan Naples
Buildings3 buildings, 6 stories each
Residences66
Sizes2,190-3,375 sq ft, 2-4 bedrooms
Pricing$3 million to $7 million (pre-construction)
Project cost$350 million
StatusGroundbreaking anticipated January 2027

Built on 8 acres, this is the first U.S. luxury residential project from London-based Henley Investment Management. Amenities span 55,000 square feet: a clubhouse, wellness center, private cabanas, an indoor rock-climbing wall, a marina-level tiki hut, bocce, a speakeasy, and a sky deck with pickleball and padel courts. The private marina will offer 120 wet and dry slips, currently leased to the Freedom Boat Club at Brookside Marina.

The Ellington

LocationCorner of US 41 and Davis Boulevard
Plan124 hotel rooms + 24 condos
Project cost$110 million
StatusDormant since 2021

Just outside Naples city limits, this project has remained on the drawing board since county commissioners rejected a $1.9 million incentive request.

Casa Avenue 31

LocationFifth Avenue South, between Del Mar and Osteria Tulia
Type3-story mixed-use
Residences3 condos, 2-4 bedrooms
Standout unit4,507 sq ft penthouse, 2 dens, 8 walk-in closets

The building will also house the Avenue 31 restaurant, with residences overlooking Fifth Avenue and a lake.

The Avenue Naples

LocationFifth Avenue South, spanning 4.3 acres
Buildings4 buildings, 3 stories each
Residences50 condos above 75,000 sq ft retail/restaurant/wellness space
DeveloperAprea
Phase I pricing$3.4 million to $7.9 million
StatusBroke ground January 2026

Phase I, launched March 2025, offers 1,800-3,400-square-foot residences with Italian-crafted kitchens. Phase II, on the 1000 block, is planned around a European-inspired streetscape with boutique shops and fine dining. Building amenities include a 24/7 doorman, full-time concierge, and a rooftop pool.

Encore Naples Square

LocationThird Street South
Residences15 total, 4 remaining
Sizes3,582-4,657 sq ft, 3-4 bedrooms
Pricing$3.6 million to $5.9 million
StatusCompletion planned for Q4 2026

Commercial office space on-site is already leased to a single tenant. Amenities include a 100-foot lap pool, spa, fitness center, and social room, within walking distance of the Design District and the new Gulfshore Playhouse.

Pricing across the six projects spans a wide range, from Casa Avenue 31's compact three-unit building to The Halcyon Residences & Marina's $350 million, 66-unit project, the first U.S. development from London-based Henley Investment Management and one of the largest single residential investments in Naples' history.
This wave of downtown Naples construction is arriving even as Redfin reports homes citywide are taking longer to sell than a year ago, and a regional FGCU study found Southwest Florida inventory and permitting activity easing off 2022 highs, a combination worth watching as new luxury supply meets a normalizing broader market.

This building boom comes even as broader market data shows some cooling: Redfin reports Naples homes are taking longer to sell than a year ago, and a regional FGCU study covered by Gulfshore Business found Southwest Florida inventory and permitting activity easing off 2022 highs. That combination, new luxury supply arriving even as the broader market normalizes, is worth watching closely over the next year, since it could affect pricing and absorption for both new construction and existing downtown condos.

CNE Certified Negotiation Expert Broker Associate, Downing-Frye Realty 18+ Years Southwest Florida
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Sourced from Gulfshore Business and Redfin. Every factual claim above links to its original source, click through to verify before sharing.