Collier County voters approved a sixth penny of the tourist development tax, raising the rate on short-term stays from 5% to 6%. The measure passed 112,812 to 47,776, or 70.2%, and is expected to raise about $9 million to $10 million a year.
Collier County voters said yes to a higher bed tax on Nov. 3, 2026, according to Gulfshore Business.
The Vote and the Rate
Results as reported
Visitors will pay higher taxes on short-term stays in Collier County starting Jan. 1, 2027. On a $300 room, the tax rises from $15 to $18.
When It Starts
Jan. 1, 2027
The Jan. 1 start date is reported by WINK News, which says the increase applies to short-term stays. For owners of vacation rentals and short-term stays, that is the date to put on a calendar.
Gulfshore Business reports the $150 million Paradise Coast Sports Complex debt is repaid with the fourth penny, not the sixth. Its headline links the increase to the sports complex, but the article text says otherwise.
What the Money Is Tied To
A discrepancy in the coverage
Earlier coverage of the ballot question described the added penny in terms of beach renourishment and tourism marketing. Because the reporting differs, check the county’s ordinance language for the official use of the funds.
Frequently Asked Questions
Quick answers
Did Collier County voters approve the tourist tax increase?
Yes. The sixth penny passed 112,812 to 47,776, or 70.2%, raising the rate from 5% to 6%, according to Gulfshore Business.
When does Collier County's higher tourist tax start?
Jan. 1, 2027, according to WINK News.
How much more will a hotel room cost in tax?
On a $300 room, the tax goes from $15 to $18, per Gulfshore Business.
Does the sixth penny pay for the Paradise Coast Sports Complex?
Gulfshore Business reports the $150 million sports complex debt is repaid with the fourth penny, not the sixth, despite its headline.
Sources: Gulfshore Business, WINK News.
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