Selling in Naples Park Naples Florida Real Estate

Selling a home in Naples Park is not the same as selling in a gated community. Buyers here make fast, location-driven decisions, and they compare renovated homes, new construction, and income-producing properties side by side. The highest results come from strategic pricing, premium presentation, and targeted exposure to the right buyer profile.

Request a Confidential Home Value Contact Jeremy O’Guinn Naples Park Home Market Insider Report
Naples Park pricing can shift quickly.

Renovation level, block location, and buyer intent (primary, seasonal, investor) can create meaningful price separation. A precise strategy matters more here than almost anywhere west of US-41.

What Makes Naples Park Different for Sellers

Naples Park is a location-first market. Many buyers want Vanderbilt Beach and Mercato proximity without HOA constraints, while others are focused on rental demand and long-term appreciation. That means your home is competing against multiple product types: original homes, renovated coastal residences, new construction, and multi-family properties.

The strategy should begin by identifying your likely buyer pool and positioning the property to win that comparison set.

Pricing Strategy That Protects Value

In Naples Park, pricing is rarely one-size-fits-all. The most accurate pricing approach combines:

  • True comparable sales (not just list prices)
  • Adjustment for block location and proximity to the beach
  • Renovation level and perceived “newness” in photos and showings
  • Outdoor living appeal (pool, lanai, privacy, landscaping)
  • For income properties: rentability, layout, and condition

The goal is to enter the market with leverage, not hope. Correct initial positioning often determines the final outcome.

Preparing the Home for Premium Buyer Perception

Buyers in coastal Naples respond to presentation. Even small improvements can create a premium impression and stronger offers:

  • Clean, bright interiors with minimal visual clutter
  • Fresh landscaping and a strong first impression from the street
  • Minor repairs completed prior to photography
  • Lighting, staging, and styling that supports a coastal luxury feel

If you want, I can provide a short, prioritized prep plan that focuses on ROI rather than over-improving.

Marketing That Reaches the Right Buyer

Naples Park buyers shop online first. High-end photography, strategic description writing, and strong distribution matter. The objective is to create urgency with the right audience, while also qualifying interest so showings convert.

For luxury renovated homes and new construction, the marketing must communicate finish level, lifestyle, and proximity to the Gulf. For multi-family and investment properties, the marketing should clearly communicate layout, use-cases, and demand drivers.

Negotiation and Risk Management

Inspections, insurance considerations, and appraisal dynamics can impact coastal transactions. The best negotiated deals are built on clarity: strong disclosures, organized documentation, and a strategy that protects price while keeping the deal moving.

My approach is calm, data-driven, and structured. The goal is to maximize net proceeds while reducing avoidable friction and surprises.

A Simple Selling Timeline
  1. Pricing + Strategy: review comps, competition, and buyer pool
  2. Prep Plan: short ROI-driven improvements and styling
  3. Launch: premium media, listing positioning, and exposure
  4. Showings + Feedback: adjust quickly if needed
  5. Offer Strategy: negotiate price, terms, and timelines
  6. Contract-to-Close: inspection, appraisal, and closing coordination

Request a confidential value estimate

Work With a Trusted Naples Park Listing Advisor

If you are considering a sale in Naples Park, I can help you clarify value, timing, and the best strategy for your specific property. There is no pressure. Just a clear plan built on market data, buyer behavior, and professional negotiation.

Contact Jeremy O’Guinn

Selling in Naples Park FAQs

Available Homes for Sale in Naples Park

$1,199,000
3 Beds ⋅ 2 Baths ⋅ 226026632 MLS
Nestled on the highly coveted 500 Block of Naples Park, this exceptional 3-bedroom, 2-bath residence presents a rare opportunity to own in one of Naples' most desirable beachside neighborhoods. Located in Flood Zone X (no flood insurance required) and just minutes from Vanderbilt Beach, this property offers the perfect blend of lifestyle, location, and investment potential. Whether you're searching for a profitable vacation rental, seasonal income-producing property, full-time residence, or your own private coastal retreat, this turnkey home checks every box. With no HOA fees, no rental restrictions, and no pet limitations, it provides the flexibility today's buyers and investors are seeking. Designed for effortless indoor-outdoor living, the fully fenced backyard is a true tropical oasis featuring an oversized resort-style pool and spa with a spacious sun shelf, creating the perfect setting for relaxing in the Florida sunshine or entertaining family and friends. A two-car garage provides ample storage for vehicles, beach gear, and bicycles. The location is second to none. Enjoy being just moments from the white sand beaches of Vanderbilt Beach, the luxury resorts of The Ritz-Carlton Naples and LaPlaya Beach & Golf Resort, and the natural beauty of Delnor-Wiggins Pass State Park. World-class shopping, dining, entertainment, and nightlife await at Mercato, while The Pavilion offers additional restaurants, fitness, and everyday conveniences just around the corner. Offering an unbeatable combination of prime location, strong rental appeal, and the quintessential Naples lifestyle, this is an outstanding opportunity to invest in one of Southwest Florida's most sought-after coastal communities. Whether you're looking to generate income or simply enjoy your own slice of paradise, this Naples Park gem is ready to exceed your expectations.

580 97th AVE N, Naples
$2,050,000
4 Beds ⋅ 3 Baths ⋅ 226025804 MLS
If you're looking for an opportunity to own a professionally decorated, TURNKEY FURNISHED, 4 BD. 3 BA. better than new home for full-time residency, seasonal, annual, or vacation rental, (financials attached) west of 41, no HOA fees and blocks to the Gulf of Mexico then your search has ended. Listen to just some of the amenities and upgrades this home has and see why we think this is arguably the best deal in all of Naples Park. Southern Exposure. 12x24 Stone pavered driveway. HURRICANE WINDOWS AND SLIDERS THROUGHOUT! Tankless hotwater heater. 14ft. ceilings. White ash porcelain plank style flooring throughout so no carpets to continually clean or replace. Gorgeous ultra-modern, open concept gourmet kitchen with island breakfast bar, quartz waterfall counter tops, soft close cabinets and drawers, Walker-Zanger tile backsplash, and Kitchen-Aid Stainless Steel Appliances. Formal dining area. Beautifully decorated guest bathrooms. Sizeable family room with faux fireplace, coffered ceilings and serving bar with wine fridge, perfect for relaxing or entertaining. Spacious Master bedroom with tray ceilings and sliders leading to the lanai. Stunning Master bathroom with massive stepdown walk-in shower, 12x24 rectified porcelain tiles up the walls to the ceiling, pencil-liner tiled floors, dual vanities with quartz tops, private water closet and a huge walk-in built out closet. 2 car garage with plenty of storage space and epoxy floors. Large utility room with lots of storage space, folding table, utility sink and quartz tops. Solid core doors throughout. Now step outside to the lanai featuring plenty of covered space, 16x24 Coquina Shell stone pavers, gorgeous pool and spa with sun shelf and 1x1 rainbow waterline tile. Outdoor Bull Brand built-in kitchen package and level 5 exotic granite tops. It feels like your own personal oasis!. No need to wait for new construction and all the hassles that entails when a home like this comes along that was built in 2023. It doesn't get much better than this! And the list goes on and on. See if you can find a home with these amenities and upgrades, in this condition, in this location, for this price then come and see what a real deal looks like in Naples Florida.

748 110th AVE N, Naples
$2,050,000
4 Beds ⋅ 3 Baths ⋅ 226025803 MLS
If you're looking for an opportunity to own a professionally decorated, TURNKEY FURNISHED, 4 BD. 3 BA. better than new home for full-time residency, seasonal, annual, or vacation rental, (financials attached) west of 41, no HOA fees and blocks to the Gulf of Mexico then your search has ended. Listen to just some of the amenities and upgrades this home has and see why we think this is arguably the best deal in all of Naples Park. Stone pavered driveway. HURRICANE WINDOWS AND SLIDERS THROUGHOUT! 14ft. ceilings. White ash porcelain plank style flooring throughout so no carpets to continually clean or replace. Gorgeous open concept gourmet kitchen with island breakfast bar, quartz waterfall counter tops, white shaker soft close cabinets and drawers, Walker-Zanger tile backsplash, and Kitchen-Aid Stainless Steel Appliances. Formal dining area. Sizeable family room with faux fireplace, shiplap ceilings and serving bar with wine fridge, perfect for relaxing or entertaining. Spacious Master bedroom with beamed ceilings and sliders leading to the lanai. Stunning Master bathroom with stepdown walk-in shower with Pietra Rustico Carrera rectified porcelain tile up the walls to the ceiling, free-standing soaking tub, dual vanities with quartz tops, private water closet and a huge walk-in built out closet. 2 car garage with plenty of storage space and epoxy floors. Large utility room with lots of storage space, folding table, utility sink and quartz tops. Solid core doors throughout. Now step outside to the lanai featuring plenty of covered space with shiplap ceilings, Atlantic Coquina Shell stone pavers, gorgeous pool and spa with sun shelf and rainbow waterline tile. Outdoor Bull Brand built-in kitchen package and level 5 exotic Colonial Grey-Cream granite tops. Electric screen enclosure. Large entertaining/sitting area with fireplace. No need to wait for new construction and all the hassles that entails when a home like this comes along that was built in 2023. It doesn't get much better than this! And the list goes on and on. See if you can find a home with these amenities and upgrades, in this condition, in this location, for this price then come and see what a real deal looks like in Naples Florida. Welcome Home.

787 110th AVE N, Naples
$950,000
2 Beds ⋅ 1 Baths ⋅ 2026030746 MLS
INVESTOR ALERT! Rare opportunity to own a 0.30-acre double lot in the heart of Naples Park, offering exceptional flexibility and future redevelopment potential for residential, multifamily, mixed-use, and potential commercial development opportunities, subject to buyer verification of zoning, permitted uses, and required approvals with Collier County. Ideally located just moments from Vanderbilt Beach and directly across from Mercato, one of North Naples' premier destinations for upscale dining, shopping, entertainment, and nightlife. This highly desirable location offers outstanding visibility, convenience, and long-term investment potential. The existing 913 sq. ft. home features 2 bedrooms, 1 bathroom, and a 1-car garage. Recent updates include modern finishes, newer flooring throughout, stainless steel appliances, and a 2018 roof, making it suitable for immediate occupancy, rental income, or redevelopment while planning your future vision. Whether you're an investor, developer, business owner, or end user, this is a rare opportunity to own a double lot with exceptional redevelopment potential in one of Naples' most sought-after and rapidly growing locations.

870 109th AVE N, Naples
$549,000
3 Beds ⋅ 1 Baths ⋅ 226015624 MLS
Move-In Ready. Vacation Rental Ready. Build When You're Ready. Whether you're searching for a charming primary residence just minutes from the beach, an investment property or the perfect site for your future dream home, this three-bedroom gem offers exceptional versatility. Inside, the home is bright and welcoming, featuring terrazzo and tile flooring, shaker style wood cabinetry, granite countertops, stainless steel appliances, a custom tiled walk-in shower and a neutral color palette throughout. With no HOA and no rental restrictions, this home is perfectly positioned as an income-producing investment. Owners have the flexibility to offer annual, seasonal, weekly or nightly rentals, making Naples Park one of most desirable vacation rental destinations in North Naples. Looking ahead, this property also presents an exceptional opportunity to build. New luxury homes continue to redefine the neighborhood, and with vacant homesites becoming increasingly difficult to find, this is your chance to secure a desirable location now while keeping your options open for the future. This property location offers a unique advantage within Naples Park— a quieter street with less through traffic than many of the others, creating a more peaceful setting without compromising the quick access that makes this neighborhood so desirable. Vanderbilt Beach, Delnor-Wiggins Pass State Park, Mercato, the Ritz-Carlton, Whole Foods and some of the area's most popular restaurants, shopping and entertainment are just around the corner. Experience for yourself why Naples Park remains one of the most sought-after neighborhoods. Schedule your private showing today. Can't be here in person? Live virtual showings are available by appointment.

794 107th AVE N, Naples
$725,000
2 Beds ⋅ 2 Baths ⋅ 226025866 MLS
This charming 2 bedroom, 2 bathroom single family home offers comfortable living in a convenient location just minutes from Naples' beautiful beaches, shopping, dining, parks, and golf. Walk to Mercato! With a spacious yard and no HOA restrictions, there's plenty of room to enjoy the Florida lifestyle. Whether you're looking for a primary home, vacation getaway, or investment property, this is an excellent opportunity in a desirable Naples location.

804 92nd AVE N, Naples
$1,795,000
4 Beds ⋅ 4 Baths ⋅ 226024813 MLS
Exceptional turnkey investment opportunity in the heart of Naples Park where every detail has been thoughtfully designed to maximize rental performance and guest satisfaction. Built by LaGrasta Homes, one of Naples Park's premier custom builders since 1983, this quality constructed residence combines exceptional craftsmanship with a proven income producing rental history. Owned and operated by a professional short term rental investor, this property is offered fully furnished with all furniture, décor, housewares, and everything needed to continue operating as a successful vacation rental. Even better, all future rental reservations can be transferred to the new owner, allowing you to begin generating income from day one. The intelligently designed floor plan is one of this home's greatest strengths. All four bedrooms have direct access to a bathroom, a highly desirable feature for vacation renters seeking comfort and privacy. The true highlight is the exceptional outdoor living space. Enjoy coveted southern exposure, a full length covered lanai, oversized pool deck, and hot tub that create multiple spaces for dining, relaxing, entertaining, and enjoying the Florida lifestyle. Unlike many Naples Park pool homes where the pool occupies nearly the entire rear yard, this thoughtfully designed outdoor space allows guests to comfortably move between the home and pool while enjoying abundant seating and shade, making the backyard a true extension of the living space. Built with both owner convenience and rental durability in mind, the home is packed with premium upgrades including a whole home Generac generator with automatic transfer switch and 500 gallon buried propane tank, commercial grade dehumidifier, whole home water filtration system, oversized washer and dryer, Bluetooth speaker system, WiFi and cellular booster systems, Level 2 EV charger, whole home surge protector, insulated garage and lanai, motorized lanai hurricane shutters and screens, gas grill with automatic safety timer, oversized driveway, additional refrigerator and freezer, wall mounted bicycles and stroller, dog run with awning, and countless additional owner focused enhancements that reduce maintenance while improving the guest experience. Naples Park continues to be one of Southwest Florida's premier investment destinations thanks to the rare combination of no HOA fees and no rental restrictions, providing owners with outstanding flexibility and income potential. Ideally located just minutes from Vanderbilt Beach, Delnor Wiggins Pass State Park, Mercato, Waterside Shops, Seed to Table, world class dining, shopping, golf, boating, and everything that makes Naples one of Florida's most desirable vacation destinations, this property offers an outstanding opportunity to own a proven income producing investment in one of the area's strongest rental markets.

828 100th AVE N, Naples
$685,000
3 Beds ⋅ 2 Baths ⋅ 226024798 MLS
One or more photo(s) has been virtually staged, AI generated or rendered. Thoughtfully updated with an effortless coastal living! This 3/2 residence offers the beach lifestyle of your dreams in this prime location blocks to the white sugar sand! The light-filled interior showcases an open kitchen with crisp white cabinetry, quartz countertops, stainless steel appliances, and a glass mosaic backsplash, complemented by updated flooring. The French door leads directly to your barbecue area right outside of the kitchen! Curated lighting and fixtures, and fresh interior including trendy white exterior paint! Both bathrooms have been nicely updated and refreshed, and the primary suite features a customized walk-in closet. The home opens to a private, tropical-style setting complete with a spa designed for relaxation and entertaining, featuring mature fruit trees. Newer 6ft privacy fence provides privacy that creates a tranquil retreat and the 2019 roof adds peace of mind! Just minutes from white-sand beaches, Mercato, Whole Foods, The Ritz, The Pavilion shopping with La Fitness and movie theatre plus plethora of casual and fine dining and shopping! Move right into this turnkey residence which captures the essence of coastal living! Flood Zone X.

645 101st AVE N, Naples
$1,285,000
3 Beds ⋅ 2 Baths ⋅ 226023453 MLS
High-Income Producing Opportunity Near Vanderbilt Beach! Unlock the potential of one of Naples’ most desirable coastal locations. Just one block from Vanderbilt Beach and minutes from Mercato’s luxury shopping, fine dining, and nightlife, this beautifully remodeled 3-bedroom, 2-bath residence is not only a stunning beach retreat but also a proven money-making investment opportunity. With no HOA fees and no rental restrictions, this property is ideally positioned for lucrative seasonal, vacation, or short-term rental income. Surrounded by the excitement of the area and the prestige of the nearby Ritz-Carlton Residences, Naples, this coastal gem offers the perfect blend of lifestyle and profitability. The bright, open floor plan is designed for effortless indoor-outdoor living, while the private backyard oasis creates an unforgettable guest experience. Recent upgrades include hurricane-impact windows and doors, a new A/C unit (2025), tile roof (2018), instant water heater (2020), updated plumbing and electrical systems, new kitchen appliances, plantation shutters, and luxury landscape lighting. The highlight of the outdoor space is the recently added resort-style pool, complemented by a gazebo, outdoor kitchen, and fully fenced yard features that today’s renters actively seek. Additional conveniences include a tiled 2-car garage with extra storage and lush tropical landscaping that enhances both curb appeal and rental appeal. Whether you're searching for a profitable investment property, vacation rental, seasonal income producer, or your own slice of paradise, this turnkey beach-area home checks every box. Rarely does a property this close to Vanderbilt Beach offer such strong income potential combined with luxury coastal living. Start generating returns while enjoying the best of Naples sunsets, sandy beaches, and endless opportunities just steps from your front door.

523 107th AVE N, Naples
$900,000
3 Beds ⋅ 2 Baths ⋅ 226023924 MLS
Beautifully updated Naples Park designer furnished pool home. Light, bright open layout, kitchen features island, quartz counters and stainless appliances. Three bedrooms, two baths offering modern style and easy living. Fresh interior/exterior paint, impact doors & windows (2025) 1 car garage. Enjoy sunny afternoons by your private pool and spacious outdoor area, perfect for relaxing or entertaining on your overized lot. Prime location just minutes to Vanderbilt Beach, Mercato dining and shopping. No HOA—ideal as a primary residence, vacation home, or investment opportunity.

821 105th AVE N, Naples
$1,025,000
4 Beds ⋅ 3 Baths ⋅ 226022942 MLS
Incredible Opportunity in Naples Park! This fabulous Lakefront property is set on an oversized lot, with beautifully landscaped grounds and curb appeal, on a NON-THRU street. The desirable open-concept, split floor plan features 4 BEDROOMS and 3 FULL BATHROOMS. The kitchen boasts stainless steel appliances, white shaker cabinetry, granite countertops, and a kitchen island. Step outside to the backyard oasis, where you will enjoy the heated pool, Lake view, and ample green space. Located in a highly coveted location! Minutes to Vanderbilt Beach, Delnor-Wiggins Pass State Park, Mercato, Waterside Shops, Downtown Naples, Golf Courses, Marinas, and so many other attractions. This is an Income Producing Property with a Proven Rental History!!

841 107th AVE N, Naples
$729,900
2 Beds ⋅ 2 Baths ⋅ 226022867 MLS
Estate sale opportunity in the highly sought-after Naples Park community! This charming 2-bedroom, 2-bath home offers incredible potential for investors, seasonal residents, or buyers looking to create their dream coastal retreat. Ideally located just minutes from Vanderbilt Beach, Mercato, world-class dining, shopping, and entertainment, this property combines convenience with the best of the Naples lifestyle. Situated on a spacious lot with no HOA restrictions, the home presents endless possibilities for renovation, rental income, or new construction. Don’t miss this chance to own in one of North Naples’ most desirable neighborhoods, known for its close proximity to beaches, shopping, and year-round recreation.

704 106th AVE N, Naples
$1,395,000
226020344 MLS
Discover a rare double-lot opportunity in the heart of Naples Park, one of North Naples' most desirable and flexible residential communities. With no HOA, this oversized 0.31 +/- acre parcel offers exceptional development potential - ideal for custom single-family home, duplex, or multi-family project. Located west of US41, the property sits just minutes from Vanderbilt Beach, Delnor-Wiggins Pass State Park, and the vibrant dining, shopping, and entertainment options at Mercato, Whole Foods, and nearby coastal got spots.

686 97th AVE N, Naples
$2,415,000
4 Beds ⋅ 4.5 Baths ⋅ 226023016 MLS ⋅ Naples Park BLDG.
Steps to Shore – A Luxury Duplex converted to Condominium Units Experience exceptional coastal luxury just steps from Vanderbilt Beach. Completed in 2024 by McGarvey Custom Homes, this stunning modern coastal property duplex has been thoughtfully reestablished as a two-unit residential condominium, offering a rare opportunity to own one of two identical luxury residences on the coveted west end of Naples Park. Each spacious two-story residence features approximately 3,451 square feet under air, with 4 bedrooms, 4.5 bathrooms, and an open-concept floor plan designed for effortless indoor-outdoor living. Soaring ceilings, a designer kitchen, expansive great room, and elegant dining area create a bright and inviting living environment that perfectly balances sophistication and comfort. Designed for privacy, the two residences are connected only by a common garage wall. Each home enjoys its own private entrance, two-car garage, front and rear balconies, heated swimming pool, and beautifully appointed outdoor entertainment area. Each unit is designed to live like a private single-family home. Offered tastefully furnished, these residences showcase contemporary coastal design and quality craftsmanship throughout. With no traditional HOA lifestyle restrictions, owners enjoy exceptional flexibility in one of Naples' most sought-after beachside neighborhoods. Ideally located less than a quarter mile from Vanderbilt Beach, residents can walk to the Ritz-Carlton and are just minutes from the upscale shopping, dining, and entertainment destinations of Mercato and Waterside Shops. Unit #1 West (515) and Unit #2 East (519) are identical in size, design, and finishes, providing buyers with the opportunity to select either residence while enjoying the same exceptional floor plan, amenities, and luxury lifestyle. Each condominium unit is currently priced at $2,415,000.

515 91st AVE N Unit 2 EAST, Naples
$2,415,000
4 Beds ⋅ 4.5 Baths ⋅ 226023015 MLS ⋅ Naples Park BLDG.
Steps to Shore – A Luxury Duplex converted to Condominium Units Experience exceptional coastal luxury just steps from Vanderbilt Beach. Completed in 2024 by McGarvey Custom Homes, this stunning modern coastal property duplex has been thoughtfully reestablished as a two-unit residential condominium, offering a rare opportunity to own one of two identical luxury residences on the coveted west end of Naples Park. Each spacious two-story residence features approximately 3,451 square feet under air, with 4 bedrooms, 4.5 bathrooms, and an open-concept floor plan designed for effortless indoor-outdoor living. Soaring ceilings, a designer kitchen, expansive great room, and elegant dining area create a bright and inviting living environment that perfectly balances sophistication and comfort. Designed for privacy, the two residences are connected only by a common garage wall. Each home enjoys its own private entrance, two-car garage, front and rear balconies, heated swimming pool, and beautifully appointed outdoor entertainment area. Each unit is designed to live like a private single-family home. Offered tastefully furnished, these residences showcase contemporary coastal design and quality craftsmanship throughout. With no traditional HOA lifestyle restrictions, owners enjoy exceptional flexibility in one of Naples' most sought-after beachside neighborhoods. Ideally located less than a quarter mile from Vanderbilt Beach, residents can walk to the Ritz-Carlton and are just minutes from the upscale shopping, dining, and entertainment destinations of Mercato and Waterside Shops. Unit #1 West (515) and Unit #2 East (519) are identical in size, design, and finishes, providing buyers with the opportunity to select either residence while enjoying the same exceptional floor plan, amenities, and luxury lifestyle. Each condominium unit is currently priced at $2,415,000.

515 91st AVE N Unit 1 WEST, Naples
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The data relating to real estate for sale on this web site comes in part from the Broker Reciprocity Program (BR Program) of M.L.S. of Naples, Inc. Properties listed with brokerage firms other than this company are marked with the BR Program Icon or the BR House Icon and detailed information about them includes the name of the listing brokers. The properties displayed may not be all the properties available through the BR Program. The information provided is for consumers’ personal, non-commercial use and may not be used for any other purpose.