From The 239 Weekly

Naples Home Prices Are Up, But Don't Let That Fool You: Here's the Full Market Picture

Median prices climbed in Naples this year, but days-on-market and competition data tell a more nuanced story for buyers and sellers.

The median sale price for a Naples home was $1,449,211 over the three months ending in June 2026, up 3.5% year over year, according to Redfin, even as homes sold faster than a year earlier, averaging 95 days on market versus 101 days before.

It's easy to look at one number and draw the wrong conclusion about where the Naples market actually stands. Here's the fuller picture from this week's data.

According to Redfin, the median sale price for a Naples home was $1,449,211 over the three months ending in June 2026, up 3.5% from the same period a year earlier. Homes sold, on average, in 95 days, down from 101 days the year before, and 412 homes changed hands in June, a 24.7% jump year-over-year.

Despite rising prices, Naples carries a Redfin Compete Score of just 5 out of 100, meaning multiple-offer situations are rare and the average home sells for about 7% below its list price, a buyer-friendlier market than the headline price growth alone suggests.

Despite the price growth, Redfin's Compete Score rates Naples a 5 out of 100, meaning multiple-offer situations are rare and the average home sells for about 7% below its list price.

Naples median sale price$1,449,211 (+3.5% YoY)
Naples days on market95 (down from 101)
Naples Compete Score5 / 100
Bonita Springs Compete Score16 / 100
Bonita Springs days on market~83
Bonita Springs is even more buyer-friendly than Naples, with a Compete Score of 16 out of 100, homes selling roughly 5% below list price, and an average of 83 days on market, according to Redfin data for the area.

Just across the county line, Bonita Springs looks even more buyer-friendly. Redfin puts its Compete Score at 16 out of 100, with homes selling roughly 5% below list price and averaging about 83 days on market. A separate market-tracking estimate cited a Bonita median list price near $649,000, with median sale price down about 7% year-over-year to $565,000, we're flagging that gap between sources rather than picking one, since the two don't reconcile cleanly.

Zooming out, a regional report from Florida Gulf Coast University, covered by Gulfshore Business, found that Southwest Florida's housing market overall is cooling after its 2022 peak, with both listings and building permits declining. That report doesn't break out Collier- and Lee-only numbers separately, so we're noting it as broader context rather than a hard local statistic.

One more thing worth watching: the Naples Area Board of Realtors releases its next official monthly market report today, Friday, August 21. We'll cover what it shows for Collier and Lee counties in next week's issue.

CNE Certified Negotiation Expert Broker Associate, Downing-Frye Realty 18+ Years Southwest Florida
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Sourced from Redfin and Gulfshore Business. Every factual claim above links to its original source, click through to verify before sharing.